Web design encompasses a broad spectrum of skills and disciplines that are involved in the creation and maintenance internet sites. The different web design disciplines range from graphic design to web development and include database management as well as business intelligence. Web development is the process of developing and improving the basic design of the site. Web graphic design deals with the aesthetic aspect of the visual appearance of the website and the user interface (UI) design is concerned with interactions of the site with the users. User experience design addresses the needs of the users to engage with and enjoy the capabilities of a site.
Database management involves the storage of information and data for users and pages in a way that makes access is faster and easier. Web design deals with the appearance and function. Web developers are accountable for the functionality of the website and also the design. The aim is to reduce downtime and increase page views. Web designers usually communicate the plan and expectations of the client so that there is an open line of communication about the layout of websites.
Web developers are accountable to manage the back-end functionality of the website. They are typically hired by the web designer and contribute to the design and layout of the site. Web developers are usually responsible for the creation of the code and writing HTML. Programmers are often used by web developers to create user interfaces as well as implement the back-end code. To design a website that is user-friendly web developers need an understanding of HTML and CSS.
Web designers often consult app builders. An app builder is a software program that creates various apps that run on a web server. The apps can show information on a website and manage other apps. Some applications include shopping carts, weather widgets, news readers, blogs, and galleries of photos. Typically, these apps are downloaded via the internet and operate with web browsers. Web app builders allow web designers to quickly develop unique apps without creating websites.
Another crucial aspect of web design involves user research. User research is designed to comprehend and appreciate how people use a website. This is achieved through a variety of means such as surveys, interviews, focus groups, and client interviews. The result of the user research is a complete report about the current usage of the site, including the demographics, trends in usage, and preferences of users. The webmaster should gather this data and then present it in an an easy to read format.
User experience is another key aspect of web design. This is the ease or comfort a user has while navigating the website. In the example above, a user may be surfing the Internet and comes upon a Web page that requires entering the credit card number. To facilitate this type of transaction, the web designer has the choice to or make the transaction appear traditional by requiring credit card information in an online form, or include a drop down box that allows the user to enter the number. Understanding how people use the Internet and the degree to the user experience is a major aspect of web designers designing websites.
Web designers don’t have to be proficient in web design. In today’s competitive business world, visual communication plays a critical role. Web designers are required to create interfaces that consumers can interact. Web interaction designers are accountable for developing the design and functionality of the web site.
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